TOTAL, the Group's name, has the same meaning and pronunciation in multiple languages. It evokes an all-encompassing commitment to its customers throughout the world. TOTAL is also the name of our flagship brand. Introduced in 1954, it enjoys strong recognition and acceptance among our stakeholders and customers.
TOTAL Liberia: proud bearer of the TOTAL brand
TOTAL Liberia, a Total Group subsidiary, markets lubricating oils and products for other applications (grease, fluid, coolants, etc.) under the TOTAL brand.
- Truck and bus
- Coastal and inland navigation
- Industrial specialties
ELF has been a winning brand for over 45 years. A significant lubricant player worldwide, it is well known thanks to its participation in motorsports competitions. ELF became a TOTAL brand in 2000.
Since 1967, ELF's goal has been to be recognized as the most competitive, innovative and successful brand of lubricant. Putting technological innovation, research and cutting-edge technology into high gear, ELF produces motor oils and lubricants fit for champions. ELF is a passionate participant in motorsports and is present at the world's biggest competitions, including the World Superbike, MotoGP, World Series by Renault, and World Endurance. The brand is trusted by leading international manufacturers and has long-lasting partnerships with RENAULT, DACIA, NISSAN and KAWASAKI.
ELF values: driving the brand
- Premium quality
ELF creates innovative, specially adapted lubricants and speciality products for every need, with:
- the ELF premium and standard ranges of engine oils
- HTX range of lubricants for competition,
- the ELF MOTO range for motorcycles,
- Heavy duty range : lubricants for Diesel engines,
- And ELF transmission lubricants